土曜日, 5月 28, 2005
Mastering the 30-second pitch
Was cleaning up my desk when I got hold of this piece of paper Orson handed me before I left for US.
Trumping the Deal. We make lasting judgments about individuals in a slittle as 2 second. The first two seconds have to do more with body language than content, but what you say follow close behind.
First Steps. Back up with facts! Make your client want to hear more.
The Four Questions.
1. What is my service, product, company or cause?
2. What problem do I solve?
3. How am I different?
4. Why should you care?
*To captivate prospective clients, distill the most pertinent information about your business or put product into a quick and compelling message. The secret to successful business is to "choosing your words carefully and getting right to the point".
Trumping the Deal. We make lasting judgments about individuals in a slittle as 2 second. The first two seconds have to do more with body language than content, but what you say follow close behind.
First Steps. Back up with facts! Make your client want to hear more.
The Four Questions.
1. What is my service, product, company or cause?
2. What problem do I solve?
3. How am I different?
4. Why should you care?
# posted by Unknown : 12:35 午後
Thanks for visiting!